Twitter Sparq Ads Combine Something Old and Something New.
Each ad has a traditional side.
Ads are created and managed through a self-serve interface.
Ads are displayed to users according to advertiser-inputted keyword targeting lists.
Users are encouraged to click directly from the ad to the advertiser's landing page.
Success metrics are primarily based on on clicks, read, and impact.
Each ad has a social side.
Ads also prompt users to tweet an opinion or spread a message.
Users send tweets that pertain to the ad or topic including an embedded link.
Followers receive these messages and visit the advertiser's.
Followers can also retweet the message, creating a viral campaign.
- Ads live on twitter content sites, twitter search sites, and twitter clients.
- Advertisers have total control over whether their ads skew towards being more traditional or more social.
- Pricing is currently on a Cost Per Tweet basis, though Cost Per Click will be introduced if appropriate.
You can try Twitter Sparq for free.
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